FAQ

Electronic shelf labels, answered.

The questions retailers ask most about how Synchro labels work, what they cost, and how they fit the systems you already run.

What is an electronic shelf label (ESL)?

An electronic shelf label is a small digital price tag that sits on the shelf edge in place of a paper label. Synchro labels use color e-paper, so they are crisp and readable in any store lighting and only draw power when a price changes — which means years of battery life. Each label is linked to a product and updates automatically whenever your pricing data changes.

How do the labels stay in sync with my prices?

Synchro connects to the systems you already run — your database, POS, ERP or e-commerce platform — through a one-time integration. When a price, promotion or product detail changes in your data, the Synchro sync engine pushes the update to every affected label across all your stores within seconds. Your team keeps working exactly as before; nothing about their workflow changes.

What does Synchro cost?

Pricing has two parts, both based on the number of labels you run. Installation is a one-time fee from roughly €15.67 per label, dropping toward €10 at volume, and covers mounting, configuration and integration. After that, the subscription is a tiered per-label monthly fee — covering the software, sync, maintenance and support. The rate starts at €0.20 per label and steps down to €0.05 by the 10,000th label, with each band billed at its own rate, so larger fleets pay a lower average rate while the total always tracks the labels you actually run.

Will the labels work with my existing POS and systems?

Yes. Synchro is built to connect to whatever you already use — database, POS, ERP or online shop — including systems such as Odoo and Hiboutik. You keep your current stack: there is nothing to migrate and no new tools for your team to learn. We map where your prices and product data live, then build a one-time bridge to the label network.

Who handles batteries and maintenance?

We do. Every label reports its own battery charge and health, so we schedule replacements proactively before any screen goes blank. Monitoring flags sync gaps, weak signal or a label knocked off its rail before a customer ever sees a problem, and broken labels are swapped quickly — the replacement inherits the original label's pairing automatically. Maintenance and support are included in the monthly subscription.

How long does installation take to go live?

After a quick callback to understand your stores, systems and timeline, we map your data and build the integration, then you pair labels to products — scan the label, scan the product, or assign thousands remotely from the dashboard. Timelines depend on the number of stores and labels, which we size with you during the demo and quote.

Can I manage promotions and multiple stores from one place?

Yes. A single web dashboard manages products, prices and promotions for every label across one store or a thousand. You can schedule price changes and promotional windows ahead of time and the labels switch on their own, on time. Promotion layouts redraw automatically when a product goes on sale, and the dashboard supports multi-country, multi-currency and multi-language fleets.

Why switch from paper labels to ESLs?

Paper labels mean printing and swapping tags shelf by shelf, mismatches between the shelf price and the checkout price, and promotions that start or end late. With Synchro the shelf price always equals the checkout price, promotions are always live on time, staff spend their hours with customers instead of reprinting tags, and shelves look cleaner and more modern.

Still have a question? Book a demo or email info@das-connect.com.